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Press Releases: First Choice Independent Travel To Implement Revolutionary BlueSky Travel Systems itour Reservations System

The Independent Travel division of First Choice, has announced the implementation of itour to support their Suncars and First4xtras brands. Itour is a revolutionary browser based travel reservations system, from BlueSky Travel Systems that has been developed using the latest technology from Oracle.

"We have been researching a number of reservation options that will provide a modern system to support both current and future strategies for our range of products", said Kyle Haughton, MD First Choice Independent Travel Division.
"With the current industry move towards more dynamic packaging and component based pricing, we wanted a scaleable system in place that enables us and our partners to sell inventory in the most effective way possible and as the customer requires . This system will ultimately be of great benefit to agents as well, in that they will quickly be able to access all our products and efficiently earn commission in the process", continued Haughton

"The itour system allows companies to implement competitive based pricing and packaging, all of which can be tailored to the individual travellers needs (whether booking with an agent or direct)", said Steve Driscoll, MD BlueSky Travel Systems.
"Itour has been developed and designed to accommodate the many business models of modern tour operators, it supports multichannel growth and has been designed to effectively support external third party online bookings".
"The partnership with First Choice Independent Travel, is all part of a conscious move by BlueSky to widen itours applicability across a number of key areas in the travel and leisure market", continued Driscoll. "The itour systems that are already in place with Markwarner and imminently with Stein Travel will see an increase in yields, assisted by the flexibility and scalability that itour offers. First Choice currently works with a number of strategic technology partners and I am delighted that with the future in mind BlueSky Travel Systems will now be moving forward with them".

Sun Microsystems and BlueSky Travel Systems have been working together to jointly research and develop technology for this industry. Andy Coussins, head of retail and distribution, Sun Microsystems UK, commented, "By working together, we can optimise our technologies to meet our customers’ needs. First Choice Independent Travel will benefit from this partnership as the technology allows a timely speed to market and easier application implementation."

Itour from BlueSky Travel Systems works across all areas of travel product, enabling companies to monitor customer booking patterns, tailor individual requests and maximise sales. Everything from an individual tennis court booking, a round of golf to car hire or an additional flight to an airport parking space can be booked and dynamically packaged.


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